Tough Enough To Wear Pink

Tougher Together: A New Chapter for Tough Enough to Wear Pink

Partnering with the Red Bluff Rotary to merge our 𝐓𝐎𝐔𝐆𝐇 𝐄𝐍𝐎𝐔𝐆𝐇 𝐓𝐎 𝐖𝐄𝐀𝐑 𝐏𝐈𝐍𝐊 𝐀𝐔𝐂𝐓𝐈𝐎𝐍𝐒 took our philanthropic power to a whole new level in 2025. Thanks to 475 generous ticket holders, this year's TETWP Luncheon raised more than $60,000 for the St. Elizabeth Community Hospital in Red Bluff, CA, and the LOCAL fight against breast cancer.

In proper Round-Up form, we donated three outstanding auction items to the event. The VIP NFR Experience and coveted 2025 TETWP Belt Buckle went to Rob & Margie McGrew of Globe Life: McGrew Agency. For the third auction item, Sal and Emily Calderon from Salco Solutions - Better Energy - landed the Post Malone/Jelly Roll VIP Concert Package (shoutout to rotarians Vicki Stroud and Carmel Growney for their guest appearance).

We cannot thank the generous donors enough for diving in, making each item a major success.

SAVE THE DATE: The 2026 Tough Enough to Wear Pink Luncheon and Auction is set for Tuesday, April 14th. If you thought this year was magical... You ain't seen nothing yet!

We’d like to thank RBRU Director & now Rotary President Kelley Dolling and her partner in crime, Michelle Hickok, for bringing the energy on stage, RBRU Director Casey Hickok for the production behind the scenes, Mercy Foundation North’s Delcie Leticia, and this team’s unwavering commitment to blow last year’s numbers out of the park!

For seventeen years, our generous community has helped raise nearly $700,000 for local breast cancer-fighting efforts through our Tough Enough to Wear Pink Auction. These funds have supported critical life-saving oncology equipment and programs, including a 3D mammogram, RN Navigator support, chemotherapy treatments, and Oncology facility enhancements at St. Elizabeth Community Hospital.

“The Tehama County Tough Enough to Wear Pink campaign is a testament to the power of a community,” offered Mercy Foundation North President Jake Mangas. “Thanks to TETWP, St. Elizabeth’s has built a strong oncology program equipped to meet the unique needs of cancer patients and their families. Not only did TETWP play a key role in launching the Oncology & Infusion Center, but it also continues to bring cutting-edge technology to St. Elizabeth’s year after year. We are deeply grateful for every event, bidder, attendee, and supporter who makes this impact possible.”

A heartfelt thank you to the following Top Sponsors: Shasta Cancer Alliance (Presenting Sponsor), Red Bluff Round-Up, Rolling Hills Casino, Tehama Floral Company, Davidson/Haman Family, Heart S Ranch, Walmart, Sierra Pacific Foundation, Salco Solutions, Corning Healthcare District, Mt. Shasta City KOA Holiday, St. Elizabeth Community Hospital, Cornerstone Community Bank, Tremont Cafe, Prime Lending, Northern California Title Company, Golden Valley Bank, and Re/max Top Properties.