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Tough Enough To Wear Pink


The Red Bluff Round-Up has once again received a generous donation from our local Taco Bell Owner, Jan Sutherland, reaffirming her steadfast support for our Tough Enough to Wear Pink fundraising campaign. This summer, a heartwarming check presentation ceremony took place in collaboration with St. Elizabeth Community Hospital.

For an impressive 16 years, the Sunday performance at the Red Bluff Round-Up has been dedicated to Tough Enough to Wear Pink. Nestled between thrilling rodeo events, a live auction unfolds, pitting local business owners and families against each other in an electrifying bidding war. The highest bidder secures an incredible giveaway item and contributes to vital breast cancer treatment and care in our area.

Jan Sutherland's generous donation for the 2023 auction, a remarkable $10,500, granted the winning bidder an exclusive VIP trip to the Reno Rodeo—an experience. However, this year, the Red Bluff Round-Up introduced an exciting twist to the tradition by hosting a "Twice As Nice" event for the first time. Two exceptional items were up for grabs. Geoff Miller, our second bidder, participated through a proxy. His winning bid of $11,000 secured him a special Tough Enough to Wear Pink wrapped 4x4 vehicle.

The combined donations from this year's event have propelled the Red Bluff Round-Up's contributions to an astounding total of over $600,000 since the inception of the Tough Enough to Wear Pink program. These funds have played a pivotal role in supporting various critical services, including the RN Navigator Program, physician care, chemotherapy treatments, facility enhancements, and the recent Oncology and Infusion Center establishment.

The Red Bluff Round-Up extends heartfelt appreciation to Jan Sutherland, Geoff Miller, all the generous donors, and everyone who participated in making this year's Tough Enough to Wear Pink event a resounding success. Together, we continue to profoundly impact the lives of those affected by cancer in our community.

This year’s TETWP Auction takes place during the Sunday performance. It is your chance to bank exciting round-up memories while supporting the local fight against breast cancer.

Each year, we dedicate our Sunday performance as Tough Enough to Wear Pink Day.
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